How would you fare in a natural disaster?
We were posed with a brief that I personally thought was a little on the nose by the Gruen team. Put a positive spin on natural disasters…. not something most people would think possible. We decided to embrace the stupidity and lean into the insight that Aussies can adapt to just about anything.
In classic Gruen style, we tied.. cough were robbed cough. At least my mum got to brag about it to her friends.
Credit to the epic direction and generosity of Stranger Films’ Tony and Jen and the entire QLD Youngbloods Committee.